Corporate Social Responsibility

Corporate responsibility

We are daily committed to offering quality, handmade soft drinks and juices that promote well-being.

We go beyond our goal, contributing positively to society, sustainable development and sports.

Throughout our journey, we carry out specific actions that come from the cordial participation of our people.

Actions that aim at the positive impact, the offering and the care.


The team of VRoubis, focused on the minimum possible ecological footprint and always having in mind protecting the environment, is a pioneer in environmental activities. The “green” DNA embedded to the team is further cultivated by the continuous recycling of organic waste that derives from the production process. These residues are used to produce high quality soil conditioners (compost) which according to the European Union help to improve the quality of soil, enriching the earth with organic matter and reducing water needs.

Energy consumption saving

Having innovated in the field of packaging, we have essentially enabled HORECA professionals to offer consumers a sophisticated jar filled with a healthy soft drink, sugar-free, preservative-free. Specifically, bfresh spitiko, is a mix for preparation available in 100% recyclable glass bottles with a shelf life of 8 up to 18 months, can be stored without refrigeration and after opening can be consumed within 10 days.

Each 1Lt bottle of bfresh spitiko offers up to 20 unique portions. Therefore, the environment is not burdened with additional packaging, minimizing shipping costs, saving up to 80% space, energy and costs.


Social responsibility

With sensitivity and pure interest for people and society, we actively support the efforts and support several humanitarian organizations and social organizations.

Having as robust foundations collectivity and solidarity, we support their valuable work.


Aligned with the motto “Together WE can do more” we actively support the work of the non-profit Scientific Mastological Society – Iasi – Support (EMEIS).

We financially support their effort and we have already donated 18.000 handmade bfresh spitiko beverages to our partners, while communicating the action of Ε.Μ.Ε.ΙΣ.

For years we have been companions and supporters of all their efforts, because we deeply understand that women’s smiles are valuable.

blood – e

In recent years we support blood-e with the donation of our products.

A voluntary non-profit organization that organizes voluntary blood donations.

The blood-e team aims through information and training programs, to increase the percentage of volunteer blood donors and to meet the needs for blood.

Social impact

We stand by several vulnerable social groups and non-profit organizations such as food banks and rations.


True to our principles and values, we actively support numerous sports activities.

Whether through financial sponsorships or the donation of products, we support the sportsmanship and healthy lifestyle. In our report, supporting activities have been recorded towards sports clubs and teams, as well as for events such as tennis, marathons, basketball, beach volley, etc.